The Scratchwork Growth App
Turn chaos
to capital.
SCRATCH is a guided journey from first signal to $1M in revenue — built on the lived experience of venture operators and investors. Seven stages. One operating system for your next stage of growth.
The Framework
Seven moves
from idea
to $1M.
Most founders don't fail because they lack hustle. They fail because they skip a stage. SCRATCH gives you the move you owe the business — right now — and the proof you need to earn the next one.
- S01
Signal
Spot the market signal worth chasing.
Capture the pattern hiding in plain sight. Sharpen your problem statement and your 'why now.'
- C02
Customer
Define and validate the buyer.
Move past vibes. Build an ICP, run 10 real conversations, and prove someone is in pain.
- R03
Revenue
Prove someone will pay.
Pricing hypotheses, letters of intent, pre-sales — get your first real dollar on the board.
- A04
Analysis
Read the data honestly.
Unit economics, funnel metrics, a traction scorecard. Stop guessing what's working.
- T05
Tweak the Model
Iterate the business model.
Rework the canvas with evidence. Decide what to pivot, persevere, or kill — on purpose.
- C06
Commit Capital
Fund the next stage.
Capital stack planner, fundraise readiness, a clean use-of-funds memo investors actually read.
- H07
Harvest
Scale to $1M and beyond.
Operating cadence, KPI dashboard, optionality map. Build the company you set out to build.
Why SCRATCH
The path from good to great
shouldn't require an insider's network.
Scratchwork was started so founders could build the next stage of their company without a consulting firm's overhead. SCRATCH the app puts that same operating discipline in your pocket.
Stage-gated progress
Each stage has exit criteria. No advancing on vibes — only on evidence.
A LIVING BUSINESS PLAN
Every exercise compiles into one document you can hand a partner, a banker, or an investor.
Built by an operator
15 years at the intersection of venture capital, technology, and community development.
Trusted by
Entrepreneurs and investors who've worked the framework.
“Any business owner looking for a strategic partner who can connect growth, structure, and impact would benefit from working with Steve.”
“Steve is genuine, thoughtful, and deeply committed to helping entrepreneurs grow in meaningful ways.”
“Steve didn't show up with just ideas, he showed up with a framework to get the job done.”
Early access
Get in before
we open the doors.
Founding members get first access to the app, the framework workbooks, and a limited cohort of direct office hours with Steve.